Our Advertising & Marketing Network is built with dominant media partners across the Northwest. We work with TV/Radio stations, media websites, social media, print, OTT and Bi-Mart’s own website to deliver our advertising messages. Serving millions of impressions each week, we’re able to promote your product and Bi-Mart savings with integrated marketing that targets and reaches more of our members.
Our Network runs on a weekly calendar that supports major assets like our Direct Mail Savings Books, Digital Ads, our shoppable website and seasonal sales. The media plan is based on a Tuesday and Friday campaign in most markets. Everything we do is layered and integrated—so members will see a product ad during a broadcast or streamed show, in a print ad, on their computer, or hear it in their car on the way to work.
Weekly Impressions
Each week, we serve impressions that engage our audience, motivate them to shop with us and purchase your products at a great Bi-Mart price. The following is an average for weekly impressions we serve:
Explore Our Network
You’ll find there’s a lot here to help sell even more of your product.
Weekly Impressions
- TV/Radio 1,700,000
- OTT 350,000
- Media Network Homepage Takeovers 1,020,000
- Media Website Digital Display Ads + Extended Reach 965,500
- Print 40,000
- Social Media 7 days a week
Media Network Homepage Takeovers
We dominate partner websites and mobile on Tuesdays and Fridays with multiple messages and ad sizes that promote Bi-Mart. We serve over 1.2 million impressions across all sites on each of these days.
Starting at $3500
per week
Can be packaged with digital display ads
Average Weekly Takeover Impressions
- OR/WA Broadcast Media 500,000
- OregonLive 500,000
- Eugene Register-Guard 20,000
Media Network Takeover Partners
Portland
Broadcast Media
TV
We achieve high visibility with our messages in network prime, network specials, sporting events, and local news. TV spots reach a potential audience of over 5.6 million viewers in the Northwest.
OTT Ads
With an increasing amount of consumers opting out of traditional cable or satellite television, we are purchasing OTT (Over-The-Top) ads to better reach these consumers. OTT devices (Roku, AppleTV, etc.) and subscription services (YouTubeTV, Sling, Hulu) offer advertising opportunities on a CPM (cost per thousand) basis. Bi-Mart runs an OTT schedule alongside all of our advertising campaigns to reach the campaign target demographic that isn’t consuming their video/television content via cable or satellite. OTT schedules run in every community our stores are located throughout the Northwest.
Average Weekly Impressions
- 350000
Broadcast Media
Radio
Our reach is extensive throughout the Northwest. Hundreds of radio ads are heard on premier programming that reaches over 5 million people, multiple times every month!
April 26 Savings Book
Starting at $7500
Broadcast Package (TV/Radio)
Digital Display Ads
Across our media network we use targeted digital display ad campaigns that focus on specific zip codes around our stores, across our three-state market.
Targeted ads are served from the OregonLive website and on their Extended Reach Network, which is comprised of thousands of brand-safe websites. This ensures our brand and product promotions are visible on other sites potential Bi-Mart customers visit (i.e. FoodNetwork, ESPN, CNN, etc.)
Digital display ads are also a part of every Media Network homepage takeover running throughout each site.
We can target our messaging by zip, location of a store/competitor—even customer behavior. Average weekly impressions start from a base of 900,500 and grow from there, depending on the number of campaigns running.
Average Weekly OregonLive Network Impressions
- 900500+
Starting at $3500
per per week
Can be packaged with Media Network homepage takeovers
Bi-Mart & Paid Social Media
We utilize Instagram and Facebook platforms to layer in a social presence for our advertising. Again, we target specific counties and zip codes within Oregon, Washington, and Idaho. We feature focused content for an average of seven days, with campaigns changing weekly.
Print Ads
Our members still read the paper and we reach them with print ads in the Portland market. This print program supports our digital messaging.
Average Weekly Impressions
- Oregonian 400,000
Broadcast Media
Front Page Strip Ads
Our print program is unique with Front Page placements and an e-edition that can’t be missed.
Starting at $2500
per ad
Full Page Print Ads
Your product, brand, and message featured on a full color, full page ad in the Portland Oregonian on Wednesdays.
Starting at $5000
per ad
